Bridgestone

Bridgestone embarked on a digital transformation journey in Africa, aiming to improve efficiency, visibility, and connectivity in the commercial transport sector. The new app needed to support fleet managers, drivers, and operational teams with a smart, mobile-first solution, designed from the ground up with no prior UX framework.

Client

BRIDGESTONE

Timeline

1 year

Services

DESIGN LEAD

Website

NA

Challenge

  • Multiple user types with diverse needs
  • No existing UX patterns or digital precedent
  • Fragmented stakeholder vision and unclear priorities
  • Operational constraints in mobile-first, high-pressure environments

Goal

How might we design a unified, scalable transport app that streamlines operations across user roles while aligning stakeholders around a single vision?

  • Unified UX Patterns: Defined flows and interactions for fleet managers, drivers, and support teams
  • Stakeholder Workshops: Built consensus and clarified priorities
  • Design System Creation: Established scalable, cohesive design foundations
  • Process & Documentation: Streamlined design-developer handoff for long-term efficiency

Result

  • A mobile-first app supporting fleet visibility, task management, and vehicle tracking
  • A cohesive design system used as a baseline for future Bridgestone digital products
  • Faster design-to-development workflows through improved documentation
  • A major milestone in Bridgestone’s digital transformation journey in Africa’s transport sector

Key Capabilities Demonstrated

  • End-to-end product design leadership
  • Defining UX frameworks from scratch in complex ecosystems
  • Stakeholder alignment through facilitation and validation
  • Building scalable design systems for future growth

Mobile design

UserCenteredDesign

Ecosystems

Journey mapping

wireframes

ProductThinking

Design system

Personas

Creative direction

Prototyping

Workshops

Design lead

Brand CI Guide

Figma

UX/UI

Marketing

next project

As Design Lead on Bridgestone’s transport ecosystem app, I led the end-to-end design of a new digital product aimed at improving efficiency, visibility, and connectivity within the commercial transport sector. I shaped the user experience from concept to execution—aligning stakeholders, guiding the design team, and ensuring the product was intuitive, scalable, and future-ready.

This project was a critical part of Bridgestone’s digital transformation journey in Africa, creating tools that support fleet managers, drivers, and operational teams in streamlining transport operations through a smart, connected mobile solution.