Ashleigh Anastasiades
Product Designer
Johannesburg, Gauteng
langeashleigh@gmail.com
0723483052
LinkedIn Profile
Portfolio Website
Key Skills
Strategic Thinking
Fintech
UX & UI Design
Interaction Design
User Centered Thinking
Design Thinking
Problem Solving
System Thinker
Prototyping & Wireframing
User Research & Testing
Information Architecture
Responsive Design
Accessibility Design
Visual Design Craft
Design Systems
Iconography and Illustrations
Product Lifecycle Management
Strategic Design Leadership
Design Lead
Project Management
Agile Methodology
Stakeholder Engagement
Communication & Presentations
Business Acumen
Data Analysis
Tool Proficiency
Figma
Adobe Suite
Salesforce Component Design
Attention to Detail
Continuous Learning
Tools
Figma
Adobe Illustrator
Adobe Photoshop
Adobe Lightroom
Microsoft Excel
Microsoft Word
Microsoft PowerPoint
Microsoft Copilot
Teams
InVision
Sketch
Education & Training
DUT
Fashion and Textiles Diploma
Filadelfia
Degree in Counselling
Duke University
Certification in Corporate Leadership
Training
Agile Training
Training
Advanced Excel Training
Training
Advanced Illustrator and Photoshop
Training
UX and UI Bootcamp
About me
A creative industry veteran with over 15 years of commitment to excellence, Ashleigh is a relentless problem solver and a reliable teammate who thrives on continuous learning. Her extensive experience in design thinking and management processes has shaped her into a skilled UX and UI designer. Known for going above and beyond, Ashleigh adds immense value to every project she touches. She's the go-to person when the stakes are high and is always up for a challenge.
Professional Experience
Product Designer
Standard Bank – Bank Connect, Entitlements & Permissions Dashboard
Sep 2025 – Present
Key Responsibilities:
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Leading product design for Bank Connect, Entitlements, and Permissions Dashboard.
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Providing strategic input and driving value through user-centered design.
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Collaborating across teams to ensure alignment with business and user needs.
Design Lead
Standard Bank – Foreign Loans Exchange Control AI PoC
Aug 2025
Key Responsibilities:
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Spearheaded design efforts for a proof of concept aimed at digitizing a highly manual and time-consuming regulatory process.
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Led stakeholder engagements to capture detailed business requirements and translated insights into functional AI-powered prototype.
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Collaborated closely with the design team to develop a solution demonstrating clear business value by streamlining workflows and reducing operational friction.
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Enabled the bank to make informed investment decisions toward automation and digital transformation in complex financial domain.
Design Lead
Bridgestone – Transport Ecosystem Mobile App
Jan 2024 – Jun 2024
Key Responsibilities:
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Led end-to-end design of a new digital product for commercial transport sector, serving fleet managers, drivers, and operational teams.
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Shaped user experience from concept to execution, aligning stakeholders and guiding the design team through workshops and collaborative sessions.
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Designed mobile-first app supporting fleet visibility, task management, and vehicle tracking across multiple user types.
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Created cohesive design system and UX patterns from scratch, establishing scalable foundation for future digital products.
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Delivered processes and documentation enabling faster design-developer handoff and long-term product scalability.
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Drove Bridgestone's digital transformation in Africa's transport sector through user-centered design and strategic thinking.
Design Lead
Blue Label Telecoms – Website & Mobile Experience PoC Redesign
Jul 2024
Key Responsibilities:
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Led strategic redesign PoC for Blue Label Telecoms' website and mobile experience, proving the business value of UX/UI transformation to stakeholders.
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Conducted research, design, and final presentation—crafting responsive layouts and establishing visual consistency aligned with the company's brand and product offering.
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Addressed outdated digital experience, low brand trust, content overload, and skeptical stakeholders through modern, user-focused interface design.
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Delivered high-fidelity PoC showcasing a future-ready, responsive design vision that enhanced brand perception and improved usability through simplified navigation and content clarity.
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Successfully presented and pitched the redesign concept to executives and marketing leads, demonstrating how better design supports trust, accessibility, and engagement.
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Set the foundation for a larger redesign initiative and stakeholder investment in design thinking, framing UX as a strategic business driver.
Product Designer – OneHub & XD Team
Standard Bank – CIB Digital
Aug 2024 – Present
Key Responsibilities:
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Driving user-centered design within Standard Bank CIB's digital ecosystem, focusing on OneHub and enterprise API experiences.
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Collaborating with cross-functional teams to enhance usability, accessibility, and innovation in financial technology.
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Crafting seamless and accessible user journeys aligned with business goals and user needs.
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Conducting user research, stakeholder interviews, and usability testing to inform design decisions.
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Developing high-fidelity prototypes and wireframes for effective communication and iteration.
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Ensuring design consistency and technical feasibility through close collaboration with product owners and developers.
UX Designer
Standard Bank – Group Digital Platforms & Communications
Jan 2024 – May 2024
Key Responsibilities:
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Led strategy and data consolidation for a centralized SharePoint hub for internal communications.
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Collaborated with various departments to understand needs and improve existing tools.
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Created guides and manuals to support design and development teams.
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Ensured a smooth and efficient creation process for the SharePoint hub.
Design Lead
LyftData – Platform Redesign
Oct 2023 – Nov 2023
Key Responsibilities:
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Led end-to-end redesign of LyftData's core product, transforming a complex and outdated interface into a cleaner, more usable experience for developers and data analysts.
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Established foundational design system with reusable components and style guide, standardizing UI patterns and reducing engineering overhead.
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Improved visual hierarchy and information architecture to enable faster comprehension of technical data and reduce user friction.
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Delivered clear documentation and interface specifications that significantly improved developer collaboration and handoff efficiency.
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Worked within tight startup budget and time constraints, focusing on lean, efficient design approach that maximized impact.
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Introduced scalable design practices and processes that positioned the product for future growth and reduced design debt.
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Shifted product perception from clunky and confusing to professional and credible, enhancing overall user trust and platform adoption.
Product Designer
Standard Bank – FinTech (BCB Platform)
Jan 2023 – Jan 2024
Key Responsibilities:
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Designed UX and UI for the BCB digital mall platform from the ground up.
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Created a unique component library with a distinct visual language.
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Facilitated workshops and collaborative sessions to solve complex design challenges.
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Led feature development independently and supported the design lead.
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Gained experience working with Salesforce components and contributed beyond scope.
UX/UI Designer
Nedbank – Digital (VAS Squad)
Sep 2022 – Jan 2023
Key Responsibilities:
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Designed Android and Tablet flows for water and electricity services on the Money App.
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Standardized VAS icons and contributed to UX improvements.
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Actively participated in VAS meetings and supported the design team with UI/UX tasks.
Quality Assurance Inspector & CAD/Graphics Designer
The Character Group – Product Quality & Design
Jan 2017 – Dec 2020
Key Responsibilities:
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Performed AQL (Acceptable Quality Limit) inspections on character products imported from China, ensuring quality standards were met before distribution to retail stores.
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Created CAD designs and graphics for character product development, collaborating with manufacturers to bring concepts to production.
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Liaised with customers and retail partners, providing detailed inspection reports and quality documentation.
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Supported the design and manufacturing process from concept through to final product delivery.
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Managed quality control workflows, identifying defects and coordinating corrective actions with overseas suppliers.
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Contributed to product design decisions, ensuring manufacturability and compliance with safety standards.
Wedding Dress Designer & Manufacturer
Occasions on Broadway – Bridal Design & Manufacturing
Jan 2015 – Dec 2016
Key Responsibilities:
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Designed custom wedding dresses from initial concept through to final production, creating unique pieces tailored to each bride's vision and specifications.
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Managed the entire manufacturing process, including pattern making, fabric selection, cutting, and construction of bridal gowns.
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Conducted detailed client consultations and fittings, ensuring perfect fit and satisfaction with design modifications.
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Sourced and selected premium fabrics, lace, embellishments, and materials appropriate for each design aesthetic.
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Performed alterations and adjustments throughout the fitting process, refining garments to achieve impeccable fit and finish.
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Oversaw quality control throughout production, maintaining high standards of craftsmanship and attention to detail.
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Managed timelines and delivery schedules to ensure dresses were completed on time for wedding dates.
Designer, Manufacturer & Seller
Flux Private Gym – Apparel Design & Manufacturing
2014 – 2015
Key Responsibilities:
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Designed and manufactured a locally made commercial apparel range for general retail, creating garments from concept through to final product.
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Developed and produced a specialized gym apparel range for Flux Private Gym, designing functional and stylish activewear tailored to fitness enthusiasts.
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Managed the complete production process including design, pattern making, fabric sourcing, manufacturing, and quality control.
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Handled sales and distribution of both commercial and gym ranges, building client relationships and managing inventory.
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Selected performance fabrics and materials suitable for activewear, ensuring durability, comfort, and aesthetic appeal.
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Oversaw all aspects of the business from design and production to marketing and sales, managing end-to-end operations.