Blue Label Telecoms

Blue Label Telecoms’ digital presence was outdated, lacking responsiveness, accessibility, and modern UI standards. Interfaces were cluttered and inconsistent, undermining brand trust and usability. The Proof of Concept (PoC) redesign aimed to demonstrate the business value of UX/UI transformation within a short timeline.

 

Client

Blue Label

Timeline

1 month

Services

strategic

Challenge

  • Outdated, non-responsive digital experience
  • Weak brand perception due to inconsistent visuals
  • Poor content hierarchy leading to overload and confusion
  • Skeptical stakeholders requiring clear proof of value

Goal

How might we redesign Blue Label’s website and mobile experience to be modern, responsive, and user-focused—while proving the strategic value of design to stakeholders?

  • Research & Analysis: Identified usability gaps and brand misalignment
  • Responsive Layouts: Crafted mobile-first, adaptive designs
  • Visual Consistency: Established a cohesive design language aligned with brand values
  • Stakeholder Engagement: Delivered a high-impact PoC pitch to executives and marketing leads

Result

The PoC redesign delivered:

  • A high-fidelity, future-ready responsive design vision
  • Successful stakeholder pitch demonstrating UX’s business value
  • Clear alignment between digital touchpoints and brand identity
  • Strategic foundation for a larger redesign initiative and investment in design thinking

Key Capabilities Demonstrated

  • Leading design strategy under tight timelines
  • Delivering responsive, user-centered interfaces
  • Aligning digital experiences with brand identity
  • Driving stakeholder buy-in through compelling design presentations

Prototyping

UX/UI

Design systems

Brand alignment

Information architecture

Design strategy

Value framing

Client facing delivery

Figma

Communication & presentations

Stakeholder engagement

next project

As Design Lead on the PoC redesign for Blue Label Telecoms’ website and mobile experience, I played a strategic role in shaping the company’s digital presence through a refreshed, modern, and user-focused interface. The project aimed to prove the value of UX/UI transformation to stakeholders through a compelling redesign concept.

I led the research, design, and final presentation—crafting responsive layouts, establishing visual consistency, and aligning the design direction with the company’s brand and evolving product offering. This culminated in a successful pitch to the client, highlighting the business value of digital experience improvement.